Sharpen your Edge

  • Are you hitting a growth ceiling?

  • Is your team busy, but your margin isn't moving?

  • Do you have a great product that the market doesn't 'get' ……yet?

Digital illustration of a red shattered cube with fragments swirling outward against a blue background.
Digital illustration of a red shattered cube with fragments swirling outward against a blue background.

Your Partner in Practical Growth

Black and white photo of a woman with short hair smiling with her teeth showing.

Founders and leadership teams usually call me when they hit a growth ceiling —where the strategy is unclear, the team is misaligned, or the brand is failing to translate its technical superiority into market share.

With a background spanning global powerhouses like Diageo, Danone, Coca-Cola, Britvic, Proximo Spirits and MSD, I bridge the gap between big brand discipline and the fractional agility required by scaling organisations.

I don’t just deliver a slide deck; I restructure processes, refine go-to-market propositions, and ensure every ounce of effort translates into action for visible margin and revenue growth.

Stone to Brilliant Diamond.

Take the next step with confidence.

  • I provide pragmatic solutions which deliver meaningful results with purpose and clarity.

    Leaders hire me to refine their strategy, restructure their teams, and transform unpolished potential into measurable, board-level impact.

  • I like to keep things simple and human.

    I work with the team to ensure that key players are aligned and focussed on achieving common goals with maximum impact.

  • Dedicated to unlocking commercial growth, from startups to seasoned brands, I partner with people who care about doing things right—and doing them well.

  • "Fi manages to combine considered brand strategy with a good dose of shrewd gut feel. She questions, focuses the mind and keeps her eye on the things that matter."

    Guy Richie - Agency Partner

  • "Fi is highly commercial and always has an eye on ensuring any plan delivers a strong return. She’s strategic but never shy to roll up her sleeves."

    Steph Warnery - Britvic International

  • "Fi is an exceptional strategic marketer with extremely strong commercial instincts. A valued thinking partner - conversations with Fi were never dull."

    Charlie Sheppy - MSD Animal Health

Ready to Move Forward?

Let’s Talk

Fill out the quick form below, and we’ll set up a free, no-pressure chat to explore how I can help.